Enduro is a second-hand shop specialized in motor sports gears. You can find here tracksuits, helmets, jackets, stone shields, bags but also shoes. The items proposed are carefully chosen, promising their good condition but also their sources.
After conceptualizing this new thrift shop, the graphical concern was to find a good balance between the motor sport's environnement and a fashion target. Inspired by shapes of the racing circuits, the logo is playful, contrasting with a bold, dynamic and refined visual identity, a feeling you can also find in the image artistic direction. This characterial identity is declined on all the traditional communication mediums and also onto fashion items. Alongside those the lookbook takes the form of a revue, strengthening the editorial and fashionable appearance of the brand.